Health Care for All Oregon (HCAO)
Website Redesign
I redesigned the Health Care for All website, including its navigational structure, visual design, and much of the content. The new site is modern and engaging, with clear calls to action.
Key section
Path to Universal Healthcare
An important goal of the site was to communicate the potential timeline for achieving universal healthcare in Oregon.
The new site uses increased visual hierachy and graphic icons. Separate cards and color-coding (past, present, and future steps) "chunks" the information for visitors, making it easier to comprehend.
Behavioral basis
"Chunking" is the act of dividing information into smaller amounts, or "chunks," of information. This reduces strain on working memory, making information easier for people to process and remember.
Thalmann, M., Souza, A. S., & Oberauer, K. (2019). How does chunking help working memory? Journal of Experimental Psychology: Learning, Memory, and Cognition, 45(1), 37–55.
Navigation
Menu structure
The old site's navigation menu had become cluttered and complex, with visitors often struggling to find the information they needed.
Given HCAO's mission to attract many new people to the cause in the next couple of years, the new site needed a streamlined navigation structure.
The site now guides new visitors through a story; no prior knowledge is needed to explore the site. Pages that need to be quickly accessed by members and volunteers—but that might overwhelm or confuse a first-time visitor—were moved to the footer.
Behavioral basis
When faced with too many choices, people tend to get overwhelmed and abandon an activity (e.g., by leaving a website), rather than making a selection.
Iyengar, S. S., & Lepper, M. R. (2000). When choice is demotivating: Can one desire too much of a good thing?. Journal of personality and social psychology, 79(6), 995.
Footer
Creating a Useful Site Directory
The old footer wasn't really used. The redesign turned it into a genuine navigation tool for the site. Links here remain easily accessible without cluttering the navigation or confusing first-time visitors.
Before
After
