HEALTH CARE FOR ALL OREGON (HCAO)

Website Redesign

I redesigned the Health Care for All Oregon website, including its navigational structure, visual design, and much of the content. The new site is modern and engaging, with clear calls to action.

After Before
Old HCAO homepage design New HCAO homepage design

Drag to reveal the old homepage underneath.

BEHAVIORAL BASIS

"Chunking" is the act of dividing information into smaller amounts, or "chunks," of information. This reduces strain on working memory, making information easier for people to process and remember.

Thalmann, M., Souza, A. S., & Oberauer, K. (2019). How does chunking help working memory? Journal of Experimental Psychology: Learning, Memory, and Cognition, 45(1), 37–55.